Jocks have little time between races to shower and change silks. This JC Penneys advert reminded me of their task, and will suffice as a maintenance post until I write something worthwhile.
Per dropkickmonkey.com: Spec commercials are usually done by creatives from an ad agency in cooperation with a director from a separate production company to help everyone gain a great piece for their demo reel. Usually spec commercials are not ever even shown to the client they are being made for. Basically its a fake commercial but its a great way to showcase ones talents in their respective art form.
UPDATE: the vid has been removed from youtube, presumably at the behest of JC Penny. It's hosted plenty other places, though, so I've embeded it from another provider. i still love this one.
Sunday, June 29, 2008
Monday, June 16, 2008
Life at the Track
A friend of mine called me over the winter to tell me a friend of hers wanted to make a documentary short at Bay Meadows and asked if I could help him get access. I didn't take it very seriously, but said to just show up with a camera. I never did meet her friend the film maker and thought the project was probably just another idea that some San Francisco artist never got around to fulfilling. Then I saw the produce of his efforts on Current TV over the weekend.
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